Apsom Infotex with Roland of Japan to Dominate Indian Digital Textile Printing Market

Apsom Infotex recently welcomed Hideyuki Kakiuchi, Director, Roland on his maiden visit to India and were happy to have him inaugurate the Roland Creative Center at the Delhi office of Apsom which will strengthen Roland’s hold in the Indian market by offering innovation, training and support to create more application-based products and design-oriented packages according to the evolving needs of the industry in the coming future.

Expressing happiness at finally coming to India, Kakiuchi was impressed with the number of enthusiastic customers he met during his visit, which has strengthened his belief in this country’s potential. Talking about the future scope of digital printing, he said, “Digital printing technology is a relatively new technology for the garment and textile industry and as a standalone technology it’s very  expensive too. But when you consider the productivity it offers and the various techniques that are possible, the entire package becomes a very cost-effective solution for the industry. This factor alone is leading to its vast acceptance in the garment sector.”

Roland has always been known for its innovative products and superior quality output and this being the guiding line behind all its products, it hopes to widen its customer base to a large extent in the next few years. Roland has benefited through the excellent after-sales-support provided by Apsom to their extremely strong technical product. Very pleased with their association with Apsom as their sole exclusive partners for India, Sri Lanka, Nepal and Maldives and having gained a strong foothold in the Indian market over the past 14 years with Apsom’s support, last year Roland reached a sales of 390 billion yen (US $ 4.5 bn) from their worldwide sales network and are hoping to create a wider base in the coming years with their effective R&D center coming up with newer products for the printing sector.

Focusing on the Indian needs in this sector on the basis of the feedback from Apsom, Roland has specifically designed the Versa Art 640S for the country. Versa Art 640S is the latest in dye sublimation inkjet printer series; sportswear manufacturers prefer this machine. Versa Art sublimation printers ensure reliable transfer of rich, saturated colours with exceptional print quality, all at an affordable price. For producing high-quality, custom-decorated sportswear, this is the best available in the market.

“All IPL work was done on Roland Versa Art machines. For sports garments, event uniforms, corporate identity and branding on textiles  and garments – Roland Versa Art 640S is ideal. Moreover both ink and machines are eco-friendly and ROHS (Restrictive use of hazardous substances) certified, so generally cadmium, mercury and lead are avoided. Print is very bright due to more colour gamut,” explains the upbeat Ravi Agarwal, Director, Apsom Infotex.

The machine offers custom interior decor items, from wall coverings and artwork to drapes and furniture covers. Its printing speed is 30 square metres per hour and the print area is up to   64 inches. Roland has developed special sublimation eco-solvent ink too. The specialty of this ink is having more colour gamut. An integrated dual-heater dries graphics quickly after the printing.

Versa CAMM VP-I series print and cut for heat transfer, is another popular model. With just this one device, one can produce decals, labels, stickers, posters, vehicle wraps, heat transfers for apparel decoration and more using a wide variety of media, including adhesive back vinyl, banner, paper, film, tarpaulin and heat transfer paper. With VersaCAMM, it’s easy to create graphics in unique custom shapes that add value and attraction. Apsom Infotex has already sold around 25 VersaCAMM machines in India itself and over 73,000 Roland printers/cutters worldwide.

This upgraded model increases the productivity by a full 80% over the previous model. The machine also has VersaWorks, its own RIP software for professional print quality. Variable data printing makes it easy to create a series of individualized prints based on one template, with each print featuring its own photos, messages, numbers and names.

[bleft] Roland has designed the Versa Art 640S, the latest in dye sublimation inkjet printer series specifically for the country. The sportswear manufacturers prefer this machine [/bleft]

Roland’s other two models, Digitexjet TJR-74 and Digitexjet TJR-74HS, are DTG (Direct to Garment) budget printers ideal for small-scale entrepreneurs. With an investment of few lakhs, an entrepreneur can start a business of its own. It comes with an adhesive belt driven movement system which ensures perfect registration and smooth movement of fabrics. With the perfect ability to print directly on to textile with open or closed structure, it is a useful machine for high-end fashion products like saris, suites, dress materials, shawls, bed linen, stoles, scarves and bandana. It also enables print of any design on a woven or knitted fabric and on any fabric surface whether it is silk, acrylic, wool, linen, viscose, jute or cotton. Apsom also manufactures its own Digital textile printing machines.

Apsom Infotex, founded by four friends – Ravi Agarwal, Keerthi Vijay Sharma, M. S. Dadu and Anandi was started in 1994. In 1996 they entered a tie up with Roland. They started with cutting plotter and then branched out into printing machines for textiles. In 2009, they started promoting Roland’s sublimation printing machines and print and cut machines. “We are the first people to join with Roland. Some of the advantages of Roland is that it is more customer-friendly. You can print individual names on each and every garment. Printing is quick, eco-friendly, of high quality and user-friendly,” concludes Ravi.

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